Brand Strategy

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View the video transcript

Without a solid brand strategy in place, the path to reaching your goals could be unpleasantly surprising.

Developing a strategy requires taking a good close look at your company and making sure all of your decision makers agree on several key traits:

Among those are anchors such as:

What are your core competencies ?
What kind of personality does your company have?
What’s the industry impression of how you do business?
What do you aspire to become?
Who’s is your market. What do they need from you?
How do you want to position yourself?

Without a thoughtful brand strategy, effective marketing will be next to impossible.

Think about it.

Effective brand strategy is what makes you associate something as simple as the color red or an illustration of a piece of fruit with a business or purchasing experience. It turns consumers into diehard fans and has people saying, “Oh, we’re an insert-your-company-here family.” Your brand makes a connection between you and your customer, explaining your personality in a glance. It’s the handshake that introduces you and reason they keep coming back.

Your brand isn’t just your logo; it’s the thoughtful representation of your identity consistently applied in all of your marketing materials. With the right guidance, it can be extremely powerful.