Word on the Street

What if I told you I have hundreds — make that thousands — of people who are interested in your industry and willing to meet you in person? They are eager to learn more and open to making purchases. It’s not too good to be true; it’s just a good old-fashioned trade show.

As the 2015 ISA International Sign Expo approached earlier this spring, our client Canon Solutions America decided they wanted a fun and fresh way to display the wide range of applications their large format printers can produce. They enlisted our help in designing the pieces that would make up “The App Room,” a 20' x 9' display room within their show booth.

With more than 400 exhibitors at this year’s Pool and Spa Show in Atlantic City, there was plenty to see and do. The Pool and Spa Show is the place to be for everything you need and everything you need to know about today’s pool and spa trends, so we were eager to help our client, Emerald Spas, stand out.

Early last week, we had the opportunity to check out some of our completed design work in person at Graph Expo 2014, the annual international printing industry trade show. Our team has been hard at work over the past two months, preparing materials for a valued client’s large format printing exhibit. We had designed application samples to showcase the capabilities of our client’s printers as well as digital marketing pieces to get the word out about our client’s booth.

Mercury Plastics (manufacturer of dynamic point-of-purchase displays for major brands and retailers) wanted to showcase the company’s ongoing investment in advanced technology, demonstrate its creativity, and promote its speed-to-market capabilities.