Mercury Plastics (manufacturer of dynamic point-of-purchase displays for major brands and retailers) wanted to showcase the company’s ongoing investment in advanced technology, demonstrate its creativity, and promote its speed-to-market capabilities. To emphasize that projects really “fly” with Mercury, Street Level Studio recreated a WWII aircraft hangar—complete with Quonset hut doorway, camouflage netting, authentic-looking propaganda posters, and the protruding fuselage of a Corsair fighter jet. Inside the booth, screens projected a black-and-white newsreel video that took visitors on a factory “tour.” Pre-show direct mail and email generated advance buzz and assured a steady stream of traffic to Mercury’s booth.