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Daydreaming Boosts Creativity
Creative solutions are key in the world of marketing. This article details a study that was conducted by Harvard psychologists. They found that daydreaming could actually increase productivity and creative response, naming it “an essential cognitive tool.” Dream on! http://www.newyorker.com/online/blogs/frontal-cortex/2012/06/the-virtues-of-daydreaming.html
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