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Direct Mail Response Rates Stay Consistently High
This short article details a study that has proven that direct mail marketing is still effective. In fact, it has been proven that direct mail has a higher response rate than digital channels in general. In this fast-paced, technology-driven world that we are now living in, it has been found that print is not dead. It is still an effective way to get consumers to slow down and notice your message! http://www.bizreport.com/2012/06/direct-mail-response-rates-30-times-better-than-email.html#
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