According to Direct Marketing News writer David Eldridge, “It’s [marketing] an ongoing process made up of many discrete but valuable steps, each contributing to the greater cause.” Street Level Studio agrees. We believe that by closely aligning all forms of marketing, companies can successfully reach their target markets. Stressing the importance of brand identity is key. In fact, this article states that integrating media is not simply important, but ESSENTIAL in today’s crowded marketplace. http://www.forbes.com/sites/marketshare/2012/05/31/integrated-marketing-communications-then-now/