QR codes have become a common tactic for marketers wishing to drive traffic to a website (or special landing page, video, Facebook page, etc.). By putting tracking tools in place we’re able to see how the QR code is performing. This is useful information in order to decide if changes are needed in a current marketing campaign as well as for future marketing planning. We’ve also added a bit of branding to ours. It attracts attention and helps distinguish our code from others. Need help customizing your QR code or adding an advanced tracking code? Contact us!