Lately, we’ve been seeing increasing interest in cross-media (integrated) marketing tactics. Though this seems like the newest trend in marketing, the individual pieces have been part of our company portfolio for many years. Simply stated, cross-media takes the best of traditional marketing, like printed direct mail, newsletters and print advertising, and adds Internet and mobile media to round out a complete, full-coverage campaign. With the addition of data analysis and reporting, marketers can now see what is working and what is not at a glance. Campaign strategies can be revised on the fly and messaging is far more focused than ever before. Street Level Studio is primarily a creative shop, but as in many other industries, our post-recession strategies needed to adapt to a new way of approaching marketing. It makes great sense to be able to determine how much a prime sales lead costs, how well marketing messages are performing and which media is the best for reaching your goals. It is very exciting for us to be able to provide strategic direction with total accountability and to offer great creative – all in-house. One stop shopping, so to speak. To get an idea of how all media can now work together and be fully trackable just click on our Integrated Marketing Services presentation above.