Word on the Street

If you’ve seen the lines outside Apple stores just before the release of a new iPhone, you’re already familiar with one of the fastest growing tech trends—the use of mobile devices. It seems like mobile is the way to go, from email and social networking to shopping and online banking. According to the Pew Research Center, the percentage of American adults that own a smartphone increased from 35% in 2011 to 58% in 2014, while the percentage of tablet owners increased from 8% to 42%.¹

We love this clever video from IKEA that shows off their yearly print catalog, the bookbook™, and highlights the simplicity and usability of print materials.

Our office is now fully illuminated by energy efficient LED lighting, with the exception of a few pesky task lights.

QR codes have become a common tactic for marketers wishing to drive traffic to a website (or special landing page, video, Facebook page, etc.).

Interactive print could be a marketing tactic of the future as companies begin to use web-based applications to turn “dead printed pages into portals for digital content.”

According to Direct Marketing News writer David Eldridge, “It’s [marketing] an ongoing process made up of many discrete but valuable steps, each contributing to the greater cause.” Street Level Studio agrees.

We recently had a tragic hard drive crash that, of course, caused its own workflow issues but it also needed to be replaced. A basic part of the installation required actually opening the body of the iMAC.

Launched earlier this year, Google’s Art Project website (www.googleartproject.com) features seventeen of the world’s finest art museums and showcases an impressive collection of over a thousand pieces of art from more than four hundred artists.

Facebook, Twitter, YouTube, LinkedIn, blogs... social media and Internet technology have changed how we think, how we interact, and how we approach our every day routines. When the Internet originated, who would imagine that it would become what it is today and have such an impact on our lives?